HOW to make the common man buy a mattress? Comfort Times did a survey to check the reality, we have found that branded mattress market still has to do a lot to reach out to the common man. Read More Dreaming Afresh and Big The way consumer perceives and buys a product has undergone massive leaps. Organised segment now has onethird market share. Read More Uncovering Mattress Manufacturing...

The relationship between mattress quality and sleep is almost directly proportional and both complement each other. Particularly, old mattresses are believed to have a huge impact on the sleep as well as health of the people. A mattress is a slow-moving product in India

ISPF is an industry body which promotes importance of sleep and role of mattress for a Indian consumers. ISPF place very important role in connecting Indian bedding industry ecosystem. ISPF also acts as bridge between India and international players.

We see a major shift in the evolution of consumer behaviour in this digital age. Consumers are more powerful in making their own purchasing decisions and act more as co-creators of the brands. Consumers are on the look out for a better product experience and presentation, at the Retail Showrooms before making their purchase decision

The Indian Sleep Products Federation (ISPF) was formed to unite the players in sleep products and elicit the importance of the sleep industry.

Sleep plays a vital role in good health and well-being throughout our life. Getting enough quality sleep at the right times can help protect our mental health, physical health, and quality of life. Doctors says that Sleep acts like a glue. And this glue is important in assisting the brain to encode all learned information into long-term memory.