According to David, the formal CDP Institute definition of a customer data platform is, "packaged software that builds a persistent unified customer database that's accessible to other systems."

Modern consumers are more informed and demanding. Consumer-centric marketing has become critical for effective sales completion. Meanwhile, new data management platforms and tools are developing to support business methods and practices. Customer Data Platforms(CDPs) are one such absolute necessity in the retail domain. Retailers had to close their businesses down mid-pandemic. But...

Modern marketing trends are always changing, and seem to be drifting away from traditional marketing. But traditional marketing still has its benefits - reaching a local audience, for example. However, it is difficult to track ROI and the overall success of the marketing campaign in traditional marketing. Digital marketing provides this information easily. Let's look at some of the other key...